Beige Genetics is the medical and scientific research, advancement and development company created by the villainous Dr. Beige himself in 2013. Since then the company has become one of the most successful on the planet, based out of Beige Towers, a series of six towers in a complex in Chicago. Consequently, Beige himself has become one of the most successful, rich businessmen (or, indeed, man at all) on the planet.
Beige Genetics is where Beige gets his money from to conduct his evil genetic experiments within the confines of Beige Towers. It is responsible for the creation of holograms and (following the events of Heroes I) the cure for some forms of cancer.